Hooked on the first swipe: How to make audiences stop, watch, and remember

On June 17, 2025, the Claro M. Recto Hall at PUP Sta. Mesa transformed into a hub of insights, energy, and creative exchange as MARK3TR3STAS Production brought Swipe Culture: Marketing That Wins Attention in Seconds to life. With 270 attendees, the event exceeded expectations—not only in numbers but in impact, delivering a fast-paced, high-value program that reflected exactly what it preached: win attention quickly, and make it stick.
A Seminar That Practiced What It Preached

In the age of micro-content, the challenge isn’t just to inform—it’s to resonate. And Swipe Culture did just that. The seminar was a compact, three-hour masterclass that demonstrated how speed, emotion, and clarity can work together to spark long-lasting audience engagement. The post-event metrics speak volumes: a total post reach of 49.9K, over 350.6K views, and 15.5K interactions across content channels, showing how well the Swipe Culture message resonated beyond the venue.
Speaker Highlights: Lessons That Landed

The seminar featured powerhouse speakers who distilled their years of experience into punchy, memorable lessons:

Barbie S. Muhlack opened the seminar with a core principle: “Write for the ear, shoot for the eye, aim for the heart.” She emphasized the need for strong, clear, and emotionally resonant content—words that flow smoothly, visuals that pop, and stories that stay human. It set the tone for a day of meaningful learning.
Jonas D. Ynares flipped expectations with the statement, “Sometimes the best way to hook the consumer is by not hooking them.” His talk highlighted the paradox of over-selling and reminded marketers that subtlety, storytelling, and strategic pacing can sometimes outperform flashy hooks.
James Patrick Dala introduced the concept of “Micro Content – Macro Impact”, reminding attendees that short-form content isn’t just filler; it’s fuel. “When scaled tight, it drives frequency, top-of-mind awareness, and relevance,” he said. He made it clear that micro content doesn’t replace big campaigns—it supports and strengthens them.

The Swipe Culture Takeaway

If there’s one thing the audience took home from the Swipe Culture seminar, it’s this: Attention is the new currency—but connection is the ultimate goal. Whether you’re creating a 7-second Reel or a full-blown campaign, every frame, word, and beat must serve a purpose. Micro storytelling isn’t just about speed; it’s about strategy, intention, and emotional resonance.
Engagement On and Off the Stage

Live performances from Joshua Kim, Marron, and Eyji brought energy and cultural flair to the event, blending pop, rap, and soul in ways that mirrored how marketers tap into cultural beats to reach audiences. Their sets weren’t just fillers—they were part of the story, showing how creativity and emotion drive attention.

Attendees were also treated to raffles and giveaways, adding excitement and appreciation to the experience.

Special thanks were given to hosts Axcel Bacunawa and Simon Tan, who kept the audience engaged, the energy high, and the program flowing smoothly from start to finish.

Thanks also to the event’s partner sponsors, everyone left with more than insights—they left with memories, smiles, and a bit of loot.

Swipe Culture didn’t just talk about winning attention. It earned it—and kept it.